If you are a brick and mortar business offering a local service, your business has probably tried all types of advertising, especially the Yellow Pages. Local online advertising has become a very effective means to finding new customers. Or better said - customers finding you! Plus, the cost to advertise online is considerably less than offline!
According to Burst Media, 57% of shoppers say the Internet is their primary source of information.
Ribit Media has been doing website optimization on a national level for many years. We have learned the effectiveness of local online advertising by doing SEO for hundreds of local businesses nationwide. These businesses are actually shocked by the amount of customers mentioning their website. A lot of these businesses we so happy with the result that they received, that they discontinued their advertising in the local yellow pages. In fact 2 out of 3 of our clients have dropped their Yellow Page ads saving them 800 - 1400 monthly! The search phrases or keywords we use are targeted towards the location of your business and surrounding areas within driving distance.
| The advantages of doing local internet advertising are the only competition is your local competitors. Unlike doing national marketing where the competition can be in the thousands. And most importantly, the less the competition the less expenses involved. |
Local Search Optimization